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Segment Analysis Service™

Segment Analysis Service — formerly Descriptor PLUS™ — is a data tagging service that enables admission professionals to identify promising prospective students by knowing more about where they live and where they go to high school. Segment Analysis Service’s Educational Neighborhood and High School Cluster tags leverage data on millions of students and thousands of high schools to provide a more complete picture of the factors influencing students’ decisions.

Segment Analysis Service has two subscription levels providing effective access to this valuable information.

Segment Analysis Service Lite

For admission offices that need market and attitudinal information early in the recruitment process in order to better segment and target the admission pool, Segment Analysis Lite allows users to:

  • Establish a benchmark of information about the students recruited, admitted and retained at their institution through historical tagging of one year’s admission data.
  • Use Educational Neighborhood and High School Clusters as criteria when purchasing names with Student Search Service.
  • Receive Educational Neighborhood and High School Cluster tags with the output of domestic names purchased.
  • Tag additional files for a per-name fee.
  • Leverage cluster tags in Enrollment Planning Service data analysis and reports.

Segment Analysis Service Unlimited

Segment Analysis Service Unlimited is for institutions that need an enhanced level of analysis and require a deep understanding of their entire population throughout the enrollment cycle. It allows users to:

  • Establish a benchmark of information about the students recruited, admitted and retained at their institution through historical tagging of multiple years of admission data. This initial tagging generates a report which is added to in subsequent years with annual historical taggings and reports.
  • Use Educational Neighborhood and High School Clusters as criteria when purchasing names with Student Search Service.
  • Receive Educational Neighborhood and High School Cluster tags with the output of domestic names purchased.
  • Leverage cluster tags in Enrollment Planning Service data analysis and reports.
  • Access individual cluster factor scores.
  • Tag an unlimited number of files at no additional cost.